ABOUT US
The Vegan Potionry is a mother-daughter-owned vegan, cruelty free, and low waste project offering high quality, organic, herbal, and nutritious bath and body, skincare, and haircare products and services. Meticulously formulated for sensitive-normal skin types and dry-damaged hair utilizing nature's healers and highly sought after cosmetic ingredients sourced through anti-imperialist, ethical, and fair trade supply chains.

Hi there, this is Ari!
Your products are formulated by me in my Potionry utilizing my greatest passions in life; herbalism, cosmetic chemistry, and philosophy, particularly ancient Persian philosophies of my ancestors; the philosophy of life and the four elements of nature; fire, water, earth, and air.
These four elements are revealed in the energy of our skin on a cellular level (known as Skin Energetics in herbalism), which is the cellular life force that keeps cell turnover effective. Fire is representative of the energetics of heat and dryness that appear in skin that is red, hot, sensitive, or itchy. Water is representative in the energetics of dampness, with skin that appears damp, shiny, or oily with visible pores. Earth is representative in the energetics of coldness (lack of heat) that appears in skin that is pale and has blue or dark circles under the eyes. And, Air is representative of heat and dryness, with skin that appears to lack luster and feels tight, dry, or flakey.
Once we understand energetics on a cellular level, we can use what nature provides to bring balance back to our bodies. For Example, with skin that is dry, we understand that it lacks moisture, therefore we can introduce moistening herbs and plant derivatives to bring life, luster, and elasticity back to the skin.
I’ve personally struggled with my skin for as long as I can remember. And, once I immigrated to the U.S. as a teenager, my skin troubles seemed to worsen. Whether it was the food or the chemicals found in common personal products, my skin would break out into rashes and bumps every day. My skin was frequently inflamed, in pain, and itchy. I sought professional help and used prescription ointments and creams, which didn't seem to work, and once I started researching the ingredients in those prescription creams and all of my everyday products, I had an awakening! "This is why my skin is suffering, there was almost nothing natural in these products" I realized. I found out that most personal products were filled with harmful chemicals, toxicants, and carcinogens.
By 2014 I had begun my vegan journey and ventured into the world of herbal skin care and started making my own vegan and cruelty-free personal care products using high-quality and ethically sourced herbal ingredients and finally found a relief for my skin. I found it. The answer was here all along. In nature, I found what my skin needed. Just high quality and natural oils, butters, extracts, plant proteins, and herbal tinctures. I’ve never looked back since. I kept studying and learning. I researched and researched and researched, and obtained diplomas and certifications in cosmetic chemistry and herbalism and my friends and family started purchasing my skin foods in large numbers.
By 2020 I graduated with two bachelor's degrees and was set to continue my education and career path while keeping my natural skin line as a side hustle, but like many working-class folks around the world, my life changed dramatically. My family and I suffered financially and I realized that I wasn’t able to continue with what I had planned out for my life. I fell into a deep depression and the only thing that kept me going was the lessons I learned from nature. I realized that nature is resilient and despite all the struggles, life finds a way. I realized that I was resilient too and the strength and life force that I needed was inside me all along. I decided that I had to invest in myself. I worked tireless jobs to invest in ingredients to build up my inventory and the demand for the products kept increasing. I realized that I could do this full-time because people see the value of healing from nature. So, I want to share with you the skin secrets that have changed my life for the better. This humbling experience is what I’ve learned from embracing the beautiful healers found in nature.
Commitments
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Quality and Labor
We are committed to an ethical supply chain, sourcing only the highest-quality, vegan, and cruelty-free ingredients. Our partnerships are built on fair trade principles, supporting communities and ensuring equitable practices from source to shelf.
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Environmental Values
Founded by an ethical vegan and environmentalist, our brand is on a conscious journey toward a zero-waste future. This commitment is the foundation of our entire operation, guiding us to use plastic-free, biodegradable packaging and to select every supplier based on their dedication to minimal environmental impact. As a low-waste brand, we are continually innovating to ensure that every product and process reflects our core values of sustainability and ethical responsibility.
Values
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Vegan
Founded by an ethical vegan of over twelve years, our brand is built on an uncompromising principle: we will never use ingredients or engage with supply chains that exploit our fellow earthlings. This is our non-negotiable foundation. You can be certain that every product is 100% vegan and sourced from vegan, cruelty-free sources, ensuring our commitment to compassion is upheld from source to shelf.
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Cruelty-free
At The Vegan Potionry, we hold a fundamental belief: animals are not ours to use, abuse, or test on. This is why we are unwavering in our commitment to cruelty-free practices. We never test on animals, and we rigorously ensure every single ingredient is sourced from suppliers who share our ethical standards. You can trust that every product is the result of deep research and a steadfast dedication to compassion.
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ColumnCommitments to our Environment and the Zero Waste Movement
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Commitments
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Commitment to Anti-imperialism
Our sourcing is an active political stance. We will not support corporations or nations engaged in the colonization and oppression of indigenous peoples. We consciously shift economic power away from extractive multinational corporations by prioritizing fair trade suppliers from the Global South who uphold the sovereignty and rights of their workers.
Our mission is to be a force for decolonization in the beauty industry. We are committed to supporting worker-owned cooperatives, profit-sharing entities, and educational initiatives that fight cruel labor practices and build equitable alternatives.
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Commitment to Fair Trade Suppliers
The conventional global supply chain is too often built on the exploitation of workers and children. Fair Trade is our active rejection of that system, ensuring farmers and workers receive fair prices, living wages, and community benefits. This is why every raw ingredient and oil we use is sourced from certified Fair Trade partners who prioritize community ownership. This commitment extends to our conscious exclusions: we refuse to use natural mica due to its links to child labor, opting instead for ethical, synthetic mica, and we categorically reject palm oil to oppose the deforestation and displacement of indigenous peoples it causes. We accept higher costs because making a profit from the exploitation of our global community is not a business we want to be in.
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Independent Woman-owned Small Business
The Vegan Potionry is proudly a small, women-owned, minority-owned, and family-operated business. We are not a faceless corporation; we are a passionate individual and a supportive family, handcrafting each product with intention and care. This independence is our strength, allowing us to prioritize people and the planet over profit margins and to make ethical decisions that align with our conscience. When you support us, you are not just buying a product, you are supporting a dream, empowering a family, and investing in a business that is deeply rooted in its values and committed to strengthening our community.
Ingredients that have no place in our Potionry:
Sulfates (Sodium lauryl and laureth sulfate (SLS/SLES), Parabens (Methylparaben or Ethylparaben or Butylparaben or Propylparaben or Isobutylparaben, Dibutyl and diethylhexyl phthalates, Per- and poly-fluoroalkyl substances (PFAs) and Perfluorochemicals (PFCs), Talc, mineral oil, coal tar, hydroquinone, triclosan, and triclocarban, Paraffin, octinoxate, oxybenzone, homosalate, Mercury, Nanoparticles, Micro-beads, Petrolatum or Petrolatum derivatives, Residual solvents, Nitrosamines, Palm oil, Tolue or BHT, Ethanolamine compounds (Cocamide DEA, MEA, TEA), Volatile organic compounds, Propylene Glycol, Ethylene Glycol, Lactose, Carmine or any animal derived pigments, stem cells, oils, fats, proteins or musks.